Just In!: Chichia For Made by Africa S/S 2012 Collection


London based Tanzanian designer Chichia brings her blend of signature East African printed fabrics in playful contemporary silhouettes to jersey wear. In the collaboration with concept jersey label Made by Africa, Chichia refreshes everyday basics with a Tanzanian twist. East African knitted organic cottons and cotton mixes are blended with locally made traditional printed fabrics that transform and re-modernise jersey essentials.
For SS12, these illustrative pieces of cloth, known as Khangas, have become a medium for conveying messages. The collection entitled Naishi Niwezavyo Siishi Mtakavyo, draws inspiration from this channel of communication by revealing “I live how I want, not how you want me to live”. As Tanzania celebrates 50 years of independence, the message significantly encompasses this essence of freedom.
Mischievously playful, youthful and vibrant, the heart of the collection is a celebration of people’s individuality and vivacious spirit. For SS12, these powerfully poetic patterned wraps are fashioned in floral and ornate patterns combined with spotted dots, curved stripes and graphic checks. Summery fresh feminine silhouettes are adorned with loose jersey strand detailing to reveal flashes of East-African colours. The colour palette of diverse yellows sit amongst hues of blue and an accent of deep red.
Chichia for Made by Africa SS12 collection is a range of ethically produced high quality garments using a combination of cotton blends and locally sourced organic cotton jerseys with African printed cloth that brings new life to the perception of everyday basics. In aid of Made by Africa’s concept of supporting local projects, 1 US Dollar of the wholesale value of every garment sold will go towards assisting in education for children at the SOS Children’s Village in Tanzania.

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