Just in:! Firma, the Newest collection by Mina Evans


Seems like the Mina Evans label has found its solid footing in the wonderful world of African fashion with its newest collection, Terra Firma.
And the designer most certainly has a love for yellow and we don’t mind that at all, seeing as yellow is flattering and definitely attracts light in all the right places.
The selection of pieces is cohesive with minimal detail and the cuts, colours and fabrics doing all the talking. Here’s a collection that personifies the creative direction, growth and self-assuredness of the Mina Evans label.

Following the successful launch of the “Jewels & Tulle” collection, luxury fashion brand Mina Evans is back with a Spring/Summer collection to kick start the New Year. Dubbed “Terra Firma” a Latin word meaning “firm or solid ground”, the collection intricately incorporates the tie dye technique creating a luxurious marble effect accentuated with beads imported from the Czech Republic.
The collection is inspired by the Earth with dominant base tones of orange, beige, mustard and brown. Splashes of teal and white are added for softness through the use of raw silks and chiffons. Pieces in the collection include elegant form fitting dresses and separates with impeccable detailing using handpicked embellishments; a signature of the brand. The collection has been carefully designed to ensure a beautiful marriage of elegance and simplicity without compromising on style and glamour; another signature of Mina Evans.
“Terra Firma” marks another milestone for the luxury brand which is steadily building a reputation as a brand to be reckoned with within the African fashion milieu.
Mina Evans-Anfom, creative director and founder of the brand states “we have worked very hard; from intricately tie dyeing on luxury cotton to achieve our desired colour tones, to handpicking embellishments that add another dimension to our pieces. With “Terra Firma”, we wanted to be influenced by natural Earth and also wanted to show that we are solidly building our foundation.”
The collection will certainly appeal to women who ooze elegance and glamour but yet are not afraid to be simple and stylish.

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