RUE 114 FALL 2012 COLLECTION “AFUA BEMPOMAA”

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For Autumn/Winter 2012, Rue 114 is proud to present the “Afua Bempomaa” collection named after the designer’s phenomenally stylish and eternally youthful mother, Mrs. Regina Afua Bempomaa Ohemeng-Asante. This collection presents a Rue twist on African fashion that relies less so on traditional prints and more so on intricate embroidery and bead work found throughout much of the African design aesthetic. In the Akan tradition of Ghana, West Africa; each child is given a specific name based on gender and the day of their birth. As we seek to tell the story of every woman, we thought it appropriate to name each piece after a female “day of the week” name.
“Our sophomore collection is inspired by my gorgeous, fierce, eternally youthful and fabulous mama, Regina Afua Bempomaa Ohemeng-Asante. It is my ode and love poem to her!” – Serwah Asante (Creative Director)

Adwoa
Adwoa
Abena
Abena
Akua
Akua
Yaa
Yaa
Afua
Afua
Amma
Amma
Akosua

Akosua

Collection credits:
Model 1 (Straight) – Diandra Williams
Model 2 (Plus) – Migda Hudson
Photography – Zeljka Strahinjic
 Make up (Straight Model) – Andrea Archer
Make up (Plus Model) – Madison Mills
Shoot Assistance – Stephanie Rae Watson

Visit their website www.rue114.com

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