ICONCITY LAUNCHES "AFRICA ON YOUR STREET" 2012 COLLECTION CAMPAIGN

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The latest ‘Africa on your street’ collection from Iconicity under the Desturi label defines simply what the label intends to do; “Letting fashion love you”. The collection is a colourful explosion of ethnic prints with astute tailoring, traditional fabrics of hessian and bark cloth compounded with contemporary cutting, all elegantly juxtaposed on the trends of London’s fashion theatre.
Carefully choosing fabrics that echo history with styles that compliment any body shape, it is more than fashion at its finest; it is a love paying the respect to an intoxicating visual feast. It is this essence Iconicity draws upon from East African tradition to spark modern styles into a new realm of fashion.















ABOUT  THE LABEL

Iconicity is a multi-line designer and manufacturer of fashionable men’s and women’s ready to wear lines inspired by East African fashion ideals. It is the home of two fashion lines: Desturi and Elle- Afrique based in South West London.
They have a deep passion for the African culture, fashion, music, colour and beauty which they bring to all their designs. The team created designs for the cultural wear for Miss Uganda UK 2011 and other events including:
- Africa Music Festival Fashion segment on 22nd October 2011
- Designing Cultural and dance range for Miss Cameroon UK 2011 on 26th October 2011
- Africa Crown International
- Miss World Afterparty 2011
- UK Kenyan awards on 18th November 2011
- Miss Cameroon UK 2011

CONTACT ICONICITY
EMAIL: iconicity@ymail.com

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